? China Home Textile Industry Report, 2012-2015 - ResearchInChina
                                                                                                                                  China Home Textile Industry Report, 2012-2015
                                                                                                                                  • Apr.2013
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                                                                                                                                  China home textile industry only has a history of 10 years. From January to November of 2012, 1,831 Chinese home textile enterprises with the annual sales revenue of over RMB20 million achieved the total industrial output value of RMB226.4 billion, showing a year-on-year increase of 14%. In 2012, China home textile industry had the following features:

                                                                                                                                  20120114.gif The domestic market became an important factor for driving the growth of output and sales volume. In the first half of 2012, the domestic output value of the home textile enterprises with the annual sales revenue of over RMB20 million grew by 20.2% year on year. However, the export delivery value only increased by 1.3%. The domestic sales growth rate was much higher than the export growth rate.

                                                                                                                                  20120114.gif The home textile e-business developed rapidly. Luolai Home Textile achieved sales of RMB90 million from ?1.11 Shopping Carnival?in 2012, six times that in the same period of 2011; in 2012, Fuanna Bedding and Furnishing gained the revenue of RMB223 million from e-business, up 117.34% from 2011.

                                                                                                                                  20120114.gif The export to emerging markets witnessed quick growth. From January to November of 2012, the export to the BRIC and ASEAN increased by 19.5% and 18.8% respectively; particularly, the export to Russia rose by 59.9%; the export to ASEAN grew at over 10%.

                                                                                                                                  20120114.gif In 2012, the growth of the performance of major home textile enterprises declined. The profit of some enterprises slumped and the backlog of franchisees remained heavy, mainly due to the rising raw material prices, reduced purchasing power of the end market as well as real estate control policies.

                                                                                                                                  Net Income Growth Rate of Three Major Listed Home Textile Companies in China, 2008-2012
                                                                                                                                  Note: the data of Luolai Home Textile and Mendale Hometextile in 2012 are the data in the first three quarters of 2012

                                                                                                                                  The report includes the following aspects:

                                                                                                                                  1. Operation, market demand and development characteristics of China home textile industry;
                                                                                                                                  2. The export market of China home textile industry;
                                                                                                                                  3. The competition pattern of Chinese home textile market, from the angles of brand, channel and corporate performance;
                                                                                                                                  4. Operation, business models, development strategies and performance prediction of major home textile enterprises in China.
                                                                                                                                  1. Overview of Home Textile Industry
                                                                                                                                  1.1 Definition
                                                                                                                                  1.2 Classification

                                                                                                                                  2. Development of China Home Textile Industry 
                                                                                                                                  2.1 Global Development
                                                                                                                                  2.2 Development Course
                                                                                                                                  2.3 Operation
                                                                                                                                  2.4 Demand
                                                                                                                                  2.4.1 Daily Replacement
                                                                                                                                  2.4.2 Wedding
                                                                                                                                  2.4.3 Moving into a New Home
                                                                                                                                  2.5 Export
                                                                                                                                  2.5.1 Export Value
                                                                                                                                  2.5.2 Export Destination
                                                                                                                                  2.6 Development Characteristics
                                                                                                                                  2.6.1 Increasing Domestic Sales
                                                                                                                                  2.6.2 Online Shopping Pushes the Development of Home Textile 
                                                                                                                                  2.6.3 New Emerging Markets Drive Export
                                                                                                                                  2.6.4 Growth Rate of Enterprises Declines Obviously
                                                                                                                                  2.7 Competition
                                                                                                                                  2.7.1 Brand Competition
                                                                                                                                  2.7.2 Channel Competition
                                                                                                                                  2.7.3 Performance Contrast among Enterprises
                                                                                                                                  2.8 Development Trends

                                                                                                                                  3. Key Enterprises in China
                                                                                                                                  3.1 Luolai Home Textile
                                                                                                                                  3.1.1 Profile
                                                                                                                                  3.1.2 Development Course
                                                                                                                                  3.1.3 Major Brands
                                                                                                                                  3.1.4 Operation
                                                                                                                                  3.1.5 Business Model
                                                                                                                                  3.1.6 Revenue Structure
                                                                                                                                  3.1.7 Gross Margin
                                                                                                                                  3.1.8 Strategy
                                                                                                                                  3.1.9 Performance Forecast
                                                                                                                                  3.2 Fuanna Bedding and Furnishing
                                                                                                                                  3.2.1 Profile
                                                                                                                                  3.2.2 Development Course
                                                                                                                                  3.2.3 Major Brands
                                                                                                                                  3.2.4 Operation
                                                                                                                                  3.2.5 Business Model
                                                                                                                                  3.2.6 Revenue Structure
                                                                                                                                  3.2.7 Gross Margin
                                                                                                                                  3.2.8 Strategy
                                                                                                                                  3.2.9 Performance Forecast
                                                                                                                                  3.3 Mendale Hometextile
                                                                                                                                  3.3.1 Profile
                                                                                                                                  3.3.2 Major Brands
                                                                                                                                  3.3.3 Business Model
                                                                                                                                  3.3.4 Operation
                                                                                                                                  3.3.5 Revenue Structure
                                                                                                                                  3.3.6 Gross Margin
                                                                                                                                  3.3.7 Strategy
                                                                                                                                  3.3.8 Performance Forecast
                                                                                                                                  3.4 Sunvim
                                                                                                                                  3.4.1 Profile
                                                                                                                                  3.4.2 Operation
                                                                                                                                  3.4.3 Revenue Structure
                                                                                                                                  3.5 Veken Elite
                                                                                                                                  3.5.1 Profile
                                                                                                                                  3.5.2 Operation
                                                                                                                                  3.5.3 Revenue Structure
                                                                                                                                  3.5.4 Household Textile Business
                                                                                                                                  3.5.5 Performance Forecast
                                                                                                                                  3.6 Shuixing Home Textile
                                                                                                                                  3.7 Beyond Home Textile
                                                                                                                                  3.8 Violet Home Textile
                                                                                                                                  3.8.1 Profile
                                                                                                                                  3.8.2 Development Course
                                                                                                                                  3.8.3 Business Model
                                                                                                                                  3.9 TEVEL
                                                                                                                                  3.9.1 Profile
                                                                                                                                  3.9.2 Development Course
                                                                                                                                  3.10 Kaisheng Home Textile
                                                                                                                                  Classification of Home Textile
                                                                                                                                  Development Course of China Home Textile Industry
                                                                                                                                  Industrial Output Value of Home Textile Enterprises with Annual Sales of over RMB20 Million in China, 2008-2012
                                                                                                                                  Major Operating Indicators of Home Textile Enterprises with Annual Sales of over RMB20 Million in China, 2009-2012
                                                                                                                                  Demand Structure of China Home Textile Industry 
                                                                                                                                  Per Capita Annual Consumption Expenditure of Bedding of Urban Households in China, 1995-2011
                                                                                                                                  Per Capita Disposable Income of Urban Households in China, 1995-2012
                                                                                                                                  Newborn Population in China, 1949-2011
                                                                                                                                  Accumulative YoY Growth Rate of Commercial Housing Sales Area in China, 2007-2013
                                                                                                                                  Export Value and Growth Rate of Home Textile in China, 2008-2012
                                                                                                                                  Export Value of Home Textile (by Region) in China, 2010-2011
                                                                                                                                  Export Value and YoY Growth Rate of Chinese Home Textile to New Emerging Countries, 2010-2011 
                                                                                                                                  Export Value of Home Textile (by Region) in China, Jan.-May 2012
                                                                                                                                  Export Value and YoY Growth Rate of Chinese Home Textile to New Emerging Countries, Jan.-May, 2012
                                                                                                                                  Domestic and Overseas Sales of Home Textile Enterprises with Annual Sales of over RMB20 Million in China, 2012H1
                                                                                                                                  E-commerce Layout of Major Home Textile Enterprises in China
                                                                                                                                  Export Value of Home Textile in China (by Region), 2010-2012
                                                                                                                                  Revenue YoY Growth Rate of Three Major Listed Home Textile Companies in China, 2008-2012
                                                                                                                                  Net Income Growth Rate of Three Major Listed Home Textile Companies in China, 2008-2012
                                                                                                                                  Representative Home Textile Brands (by Region) in China
                                                                                                                                  Stores Structure of Fuanna Bedding and Furnishing (by Channel), 2008-2012 
                                                                                                                                  Sales Region Distribution of Three Major Listed Home Textile Companies in China, 2011
                                                                                                                                  Gross Margin of Three Major Listed Home Textile Companies in China, 2008-2012
                                                                                                                                  Expense Ratio of Three Major Listed Home Textile Companies in China, 2011-2012
                                                                                                                                  Industrial Output Value of Home Textile Enterprises with Annual Sales of over RMB20 Million in China, 2012-2015E
                                                                                                                                  Brand Development of Luolai Home Textile
                                                                                                                                  Development Course of Luolai Home Textile
                                                                                                                                  Major Brands of Luolai Home Textile
                                                                                                                                  Revenue and Net Income of Luolai Home Textile, 2008-2012
                                                                                                                                  Growth Rate of Revenue and Net Income of Luolai Home Textile, 2008-2012 
                                                                                                                                  Number of Stores of Luolai Home Textile, 2007-2012
                                                                                                                                  Development Course of Order System of Luolai Home Textile
                                                                                                                                  Revenue Structure of Luolai Home Textile (by Brand), 2006-2012
                                                                                                                                  Revenue Structure of Luolai Home Textile (by Product), 2012H1
                                                                                                                                  Revenue Structure of Luolai Home Textile (by Region), 2008-2012
                                                                                                                                  Gross Margin of Main Brand Products of Luolai Home Textile, 2008-2012
                                                                                                                                  Extension & Expansion Strategy of Luolai Home Textile
                                                                                                                                  Revenue and Net Income of Luolai Home Textile, 2012-2015E
                                                                                                                                  Development Course of Fuanna Bedding and Furnishing
                                                                                                                                  Major Brands of Fuanna Bedding and Furnishing
                                                                                                                                  Revenue and Net Income of Fuanna Bedding and Furnishing, 2008-2012
                                                                                                                                  Growth Rate of Revenue and Net Income of Fuanna Bedding and Furnishing, 2008-2012
                                                                                                                                  Direct Channels and Franchised Channels of Fuanna Bedding and Furnishing, 2008-2012
                                                                                                                                  Revenue Structure of Fuanna Bedding and Furnishing (by Brand), 2008-2011
                                                                                                                                  Revenue Structure of Fuanna Bedding and Furnishing (by Product), 2012
                                                                                                                                  Revenue Structure of Fuanna Bedding and Furnishing (by Region), 2008-2012
                                                                                                                                  Consolidated Gross Margin of Fuanna Bedding and Furnishing, 2008-2012
                                                                                                                                  Revenue and Net Income of Fuanna Bedding and Furnishing, 2012-2015E
                                                                                                                                  Major Brands of Mendale Hometextile
                                                                                                                                  Revenue of Mendale Hometextile (by Channel), 2009-2011
                                                                                                                                  Revenue and Net Income of Mendale Hometextile, 2009-2012
                                                                                                                                  Revenue Structure of Mendale Hometextile (by Brand), 2009-2012
                                                                                                                                  Revenue Structure of Mendale Hometextile (by Region), 2009-2012
                                                                                                                                  Gross Margin of Mendale Hometextile, 2009-2012
                                                                                                                                  Revenue and Net Income of Mendale Hometextile, 2012-2015E
                                                                                                                                  Revenue and Net Income of Sunvim, 2008-2012
                                                                                                                                  Gross Margin of Household Textile Products of Sunvim, 2008-2012
                                                                                                                                  Operating Revenue Structure of Sunvim (by Product), 2008-2012
                                                                                                                                  Revenue Structure of Sunvim (by Region), 2008-2012
                                                                                                                                  Revenue and Net Income of Veken Elite, 2008-2012
                                                                                                                                  Revenue of Veken Elite (by Product), 2008-2012
                                                                                                                                  Revenue of Veken Elite (by Region), 2008-2012
                                                                                                                                  Gross Margin of Household Textile Products of Veken Elite, 2008-2012
                                                                                                                                  Revenue and Net Income of Veken, 2013-2015E
                                                                                                                                  Development Course of Shuixing Home Textile
                                                                                                                                  Main Brands of Violet Home Textile
                                                                                                                                  Development Course of Violet Home Textile
                                                                                                                                  Development Course of TEVEL

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